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Showing posts with the label protect business logo

How to trademark your business logo in Florida

Marketing and advertising are a critical part of the success of any business. The unique logo or trade name that a business uses is integral to those efforts. Given the time and money that a business puts into developing and promoting its logo it is wise to protect that with a trademark. The benefits of trademarking your business logo Trademarking in Florida is a simple process by which your business can take advantage of the protections provided under Florida law. A trademark communicates that your logo is registered and protected. Trademarks are regulated in Florida by Chapter 495 of the Florida Statutes. Does a trademark prevent copying my name or logo Contrary to popular belief a trademark does not prevent another party from copying your logo. What a trademark does is give the owner a greater ability to combat any infringement by availing itself of the benefits put in place in Florida law. Without a trademark a business would have more to prove and would have to overcome defenses o...